Buy ME! : How to sell a product by selling Yourself!
Recently, I had a conversation with a friend whom I consider to be a super sales person. Listening to his advice on how to market our product made me excited! Have you ever encountered that natural-born sales person who makes you want to give them every last cent in your wallet? Their excitement and charisma makes you excited about whatever their product or service is and you become much more inclined to buy. While charisma and charm aren’t things that can be taught, they can be practiced. The key is self confidence. With practice, any child or adult, can hone the communication skills necessary to be a resilient business owner. The following are several techniques that you can use to help your young entrepreneur turn into a Super Sales Person!
# 1 Keep the Conversation Going
One of the easiest way to get your kids comfortable with talking about themselves is to ask probing questions. Start with simple things like the school day. Don’t ask simply, “how was your day?” That will only glean a “fine” response. Tell them instead to tell you about their day. What happened in science class? What did you work on in art? I take the friend approach when engaging conversations about the school day. This gives my child the freedom and security to speak freely without judgment. When they feel safe discussing the small things, they will be more inclined to talk about the big things. The more confident the feel the easier it is to talk about things that they feel are important. Once they start talking about school and fun things, switch the conversation to their business. Talk about their business ideas, plans and goals. Having a friendly conversation will get them talking and feeling self-assured.
# 2 The Semi-stranger Test
The next step to making your kid a super sales person is to test their ability to talk to your friends. It may be someone you are familiar with but whom your child only knows in passing. By now you have been grooming their communication skills when they talk to you and other family members and close friends. Now, you want them to talk to people they aren’t as familiar with. Set up the conversation so they can talk about their business and let them go. It may be a good idea to advise your friend that this is a test, of sorts, so they will understand what you are practicing with your child. With their confidence building, they should feel at ease in this controlled situation.
# 3 Hit the Streets
Now, they should be ready to talk to strangers. The important thing is that they feel at happy and assertive. They are well-versed in their product or service and have a clearly defined mission. We all have to swallow our fears of talking to strangers. These are things that you should let your child know also. What is most important is that they are comfortable and confident talking about themselves. What they are selling is far less important than HOW they are selling it. If they approach it with fear or as a chore, it will become painfully boring and tedious. This should be fun! Every time they are ready to hit the streets you should take time to practice what they are going to say.
Meet A Young Entrepreneur that is a…Game Changer
Asia Newson is an 11 year old entrepreneur. She is a MASTER marketer. Asia is a charismatic charmer who sells HERSELF! Her business, Super Business Girl, sells homemade candles at local venues and online. When Asia encounters people on the street, fearlessly, she approaches and delivers a dynamic pitch. What sets Asia apart is her sales strategy. Watch this ABC News report and learn how Asia has cornered the sales market with her dynamite technique!
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